The Gamification Lab

For coaches and course creators whose students go quiet after the first few lessons.

Install One Gamified Fix In 3 Days So Your Students Keep Going Past Lesson 4.

Built on the same Choose, Play, Benefit framework behind 140+ courses I've built for Xperiencify clients. Keep the content you have. Even if you've never designed a badge, a level or a progress bar.

140+ coursesBuilt for Xperiencify clients

4 sprintsOpen now, start today

€1Try every sprint for 7 days

Same mechanics, different room. Here's what they did for a sales team that had no choice about the training:

A global company needed its sales team trained on a major digital change. Slides and walkthrough videos weren't going to stick.
We built a gamified quest instead: team leaderboards, XP milestones, badges and timed unlocks. Live in 21 days, then rolled out to 12+ cohorts.
"What surprised me was how quickly people were game for competing, to win, for their team to win." Tiana, global company

Your students chose your course. Imagine what the same mechanics do there.

Start your Sprinter trial for €1 →€1 for 7 days, then €9/month. Ship your first fix in 30 days, or get your money back.

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Lab Rookie: Free

Lab Sprinter: €9/month

By Marina Sciarrino

You don't have a content problem. You have a container problem.

Most coaches answer drop-off by adding more: another module, another bonus video, another worksheet. Students were already overwhelmed. Now they're overwhelmed with more.

No clear next step, no sense of progress, no reason to come back tomorrow. Fix the container with levels, progress and rewards, and the same content starts getting finished.

Hi, I'm Marina 👋 I've built 140+ gamified courses for Xperiencify clients. The Lab is where I hand you those frameworks.

Two ways to fight drop-off

The old way

Add more content
Send more reminder emails
Hope motivation lasts past week one
Rebuild the whole course "someday"

The Lab way

Fix the container, keep your content
Build progress students can see
Design rewards that pull them back
One targeted fix at a time, in 3 days

How it works: Choose, Play, Benefit

Every sprint follows the framework I use in client builds.

Choose

Day 1. Accept the mission and make the choices: the one drop-off problem you'll fix and how.

Play

Day 2. Build the gamified fix, guided by the workbook. One action, no guesswork.

Benefit

Day 3. Ship it in your course. Your students get a reason to come back, and you claim your badge and share your win.

This is not a course to watch. You build one fix at a time.

Here's the math

Every student who vanishes by lesson 4 takes something with them: the result that would have become your testimonial, the referral, and the next program they'd have bought from you.

The Lab costs €9 a month. That's €108 a year.
Say your next program costs €497. Plug in your own price.
One student who finishes, gets a result and buys it covers the Lab for over 4 years.

One finisher. That's the whole bet.

What you get as a Lab Sprinter

4 sprints, all open now. Each one fixes one drop-off problem in 3 days, one action a day: Kickstart Your Community: a place students check in between lessons, so nobody drifts off alone The Welcome Effect: a welcome that turns new sign-ups into active students Play Your Learning: turn one lesson into a game with a reward students want to win Build Your Gamified Workbook: a workbook students fill in, instead of another video
A workbook for every sprint. Fill it in and your fix is built by the last page.
Live Q&A with every new sprint. Each new sprint opens with a live Q&A on a fixed date. Bring your real program. Every past Q&A replay is inside its sprint, so you can start any sprint today.
My Friday answers. Ask what's stuck in your course any time. I answer every Friday.
A badge for every sprint. XP, badges and progress bars you feel from the inside. Then steal them for your course.

Sprinter bonuses
Each sprint comes with a bonus for the next thing that would stop you:
#1 The 2-Tier Membership Build. Set up free and paid tiers with tags, so each group lands in the right space.
#2 The Automation Behind the Nudge. Your welcome nudges send on their own, so you stop chasing new sign-ups by hand.
#3 The Reward Menu Card. A ready list of rewards to pick from, so you never stare at a blank page.
#4 The Members-Only Workbook Embed. Put your workbook inside your course, so only paying students can fill it in.

Plus everything Rookies get for free: the Vault (gamification packs, two free to start) and The Playlist (short videos I recommend on gamification, engagement and onboarding).

Be one of the first Sprinters

The Lab is new. The frameworks are not.

Join now, run your first sprint, and send me your numbers. Your result could be the first one on this page.

🛡️

The Ship-It Promise

Do one 3-day sprint. Post your action in the community each day. Share what you built on day 3.

Still haven't shipped a fix? Email me within 30 days of joining. I'll review your posts and send you the one next step to ship it. Rather have your money back? You pick. I refund your €1 and your first month.

Whatever you built stays in your course.

Questions

Do I need Xperiencify to use what I learn?

No. The Lab runs on Xperiencify, but the Choose, Play, Benefit principles work on any course platform. You apply them with the tools you already have.

I've never designed a game mechanic. Is this too advanced?

No. Each sprint is one action a day, and the workbook walks you through it. Many fixes are small: a clearer next step, a visible milestone, a reward at the right moment.

How much time does a sprint take?

Three days, one short training and one action per day. All 4 sprints are open, so you start when it suits you.

What if my course isn't finished yet?

Even better. You'll build engagement in from the start instead of patching it later.

What happens after the 7 days?

If you stay, it's €9 a month. Cancel before day 7 and you've spent one euro. Anything you've built in your course is yours to keep.

What if I don't ship?

If you posted all 3 days of a sprint and shared what you built, and still got stuck, email me within 30 days of joining. I'll send you the one next step to ship it, or refund your €1 and your first month. No sprint posts, no refund. You can still cancel any time before your next payment.

What's the difference between Rookie and Sprinter?

Rookies get the community, the Vault and The Playlist. Sprinters also get all 4 sprints, the workbooks, a live Q&A with every new sprint (plus all replays) and my Friday answers. Rookies watch the game. Sprinters play it. 🎮 Join free as a Lab Rookie

Your students won't wait for "someday".

The ones already enrolled are heading for lesson 4 right now. Pick one sprint this week and ship one fix before they get there.

Start your Sprinter trial for €1 → €1 for 7 days, then €9/month. Ship your first fix in 30 days, or get your money back.